Breast cancer is now the most common type of cancer in the world. To treat breast cancer effectively it is important to find it early. Breast cancer screening (or mammograms) are one of the main ways we can find breast cancer at a treatable stage. In England women aged between 47 and 73 are invited to attend these appointments.

However, the uptake of invitations to breast screening appointments is falling and has been for some time. This is especially the case amongst certain groups of people, for example those from some minority ethnic groups. There is information available that attempts to address potential barriers to screening, but it is not clear what is the best way to share this information.

We are trying to understand people’s willingness to access breast cancer screening content, e.g. videos. We are also trying to understand their perceptions of the best video content to encourage attendance. The ultimate aim of this study is to understand people’s interaction with video-based breast screening content.

To do this we are looking to conduct interviews with women who have been, or will soon be, eligible for breast cancer screening.